Cookies policy

Cookies Policy.

1. WHAT ARE COOKIES?

LIMA 1965 INVERSIONES, S.L. is responsible for the website www.hotellimamarbella.com, and uses cookies and/or other files of similar functionality (hereinafter “Cookies”).

A cookie is a text file that a website, application or other platform saves on your device, such as your computer, tablet or smartphone. It contains information about your browsing or usage, such as a tag that identifies your device. Cookies are necessary to facilitate navigation and understand how users interact with websites, allowing improvements to be made. They are also useful to personalize advertising according to your preferences and for other purposes detailed below. Cookies do not harm your device.

2. TYPES OF COOKIES

Please review this section which provides an overview of the different types of cookies that may be used in an online environment.

Depending on the owner of the cookies, they can be classified into:

a) Own cookies: These cookies are sent to the user’s computer or device from the equipment or domain managed by the editor itself, which provides the website or service requested by the user.

b) Third-party cookies: These cookies are sent to the user’s computer or device from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.

Depending on the purpose of the Cookie, they can be classified into:

• Strictly necessary (technical) cookies are those that allow the user to browse a website, platform or application and use the different options or services offered therein. These cookies perform essential functions, such as controlling traffic, identifying data or sessions, accessing restricted sections, remembering elements of an order, managing payments, ensuring the security of the service, enabling participation in events, storing multimedia content and sharing content on social networks. These technical cookies are automatically downloaded when the website is displayed or the service requested by the user is provided.

• Functionality or customization cookies are those that allow us to remember information to provide the user with a service or platform with specific features that differentiate their experience from that of other users. These features may include language, the number of results displayed in a search, the appearance or content of the service depending on the browser used or the region from which the service is accessed, among others. Failure to accept these cookies may result in slow website performance or inappropriate recommendations.

• Analytics cookies are used to collect information about the number of users, the sections visited on the website and their interaction with it. This data is used to perform a statistical analysis of the use made by users of the service, in order to identify areas for improvement based on usage patterns.

• Behavioral advertising cookies record and store information about users’ browsing habits, which facilitates the creation of specific profiles to display personalized ads. These cookies allow an efficient management of the advertising spaces that the publisher has included, either directly or in collaboration with third parties.

Cookies play a fundamental role in the operation of our website. Their main purpose is to allow a more comfortable and efficient navigation. For example, they are used to remember your preferences during navigation and on future visits.

They also help us to personalize advertising based on your browsing habits. The information collected through cookies allows us to make statistical estimates and usage analysis, such as the number of visits and the most consulted sections. This allows us to improve our services and adapt the platform to your individual interests.

We sometimes use cookies to collect information that allows us to display advertising based on your browsing habits on our platform and other third party platforms.

Below, we detail both the third parties that can configure and access cookies on your computer, as well as the purposes for which the information they store is used:

• GOOGLE: Analysis: Analytical cookies are used to create browsing profiles and to know the preferences of users in order to improve the supply of products and services.
• FACEBOOK/META: Analytics and advertising. Used by Facebook to provide a range of advertising products.
• SOJERN: Analytics and advertising, online payments. Collects visitor behavioral information, which is used to optimize the relevance of advertising.
• GURUVR.TECH: Performance and user experience/interactivity on virtual maps
• WPML: Determines the user’s locale to display the page in one language or another.
• ADNXS: Records a unique ID that identifies a returning user’s device. It is used for targeted advertisements.
• ADSRVR: Used to present relevant content and advertising to the visitor. The service is provided by groups of third-party advertising providers, who provide real-time offers to advertisers.
• CLIENT.HOTELS-QUALITY: Used by the plugin that shows the hotel ratings coming from the different rating platforms.

4. COOKIE MANAGEMENT

In the cookie settings panel, which you can access at any time at
our platform, you will find detailed information about the cookies we use. This panel allows you to manage the activation and deactivation of those cookies that are not strictly necessary for the operation of the platform, in addition to changing your
consent at any time.

You can access the settings by clicking on the floating button that appears at all times when browsing the web.

On the other hand, you also have the option to disable the use of cookies in your browser while browsing the Internet. Below, we show you how to make this configuration in the most common browsers:

• Google Chrome
• Mozilla Firefox
• Internet Explorer
• Microsoft Edge/li>
• Safari
• Opera 19

You can exercise this option to prevent the use of Cookies at any time. Please note that the management of the Cookies configuration panel and the option to reject them are specific to each browser you use.

Therefore, if you set Cookies in a certain way on one device and you want that option to apply in a similar way on another device, you must enable the same option on that other device.

The user must take into account that some features of the contents of our website are only available if the installation of Cookies in your browser is allowed. If you decide not to accept or block certain Cookies (depending on their purpose), this may affect, in whole or in part, the normal operation of the Website or prevent access to some of its services.

5. USE OF INFORMATION STORED IN COOKIES

The information stored in the Cookies on our website is used solely by us. However, some third-party Cookies, managed by external entities, may be used to provide us with additional services. For more details, please consult our Cookies configuration panel, accessible at any time on our website.

We suggest that you review our Privacy Policy on our website for detailed information on how your personal data is handled in our collaboration with third parties, as well as in international data transfers. In addition, we recommend that you consult the privacy policies and privacy settings of these external partners through their own platforms.

6. UPDATES AND CHANGES TO THE COOKIE POLICY

LIMA 1965 INVERSIONES, S.L. may modify this Cookies Policy according to new legislative or regulatory requirements, or in order to adapt such policy to the instructions issued by the Spanish Data Protection Agency.

If you would like more information about how we use Cookies, you can send us an e-mail at comercial@hotellimamarbella.com.